Kristen, i just read through the community policies and rules on selling, prohibited items, prohibited content, etc. and I cannot find that he's violating any of Amazon's rules (and there is some totally hair raising stuff in their rules - I hate to think how they came to realize they had to spell out no human body parts or burial artifacts...shiver).
But anyway, I hesitate to report him for a community violation and put it on Amazon's radar that we are tar and feathering him in the reviews. KWIM?
I did wonder if emailing Amazon would backfire in our faces, so did not do that.
And, I read through their rules, too, and agree that I can't find much, other than a reference to products being offensive (which this is). But, I think it was more on the line of porn, or as you said, body parts (For sale, one human leg...used. YIKES!). I do know that Amazon is very keen on the importance of customer feedback and cautions sellers not to abuse the feedback system by harassing the naysayers.
The only problem I see is that we are not customers, so can't share a legitimate review. I hope that Sally Grottini will comment and upload some images from her video or at least refer people to her YouTube review. There is a system in place for sharing customer images and embedding comments on those images. Don't know if she knows that or not. It would be nice if she kept the second prototype and would lend it to various people for review.
As for tar and feathering him, each person who commented is entitled to express their opinion. And they are entitled to boycott Amazon if they find their practices abhorrent. I always read the comments when I search for a product on Amazon and have seen everything from rave reviews to suggestions to buy something else. People often have very helpful pros and cons. As long as the comment is polite, informative, and/or contains valid points, I consider what the poster has to say. If it's just bashing or name calling, then maybe not so much.
Its just as likely that he will have some of his relatives comment in favor, but this is the only way I know to help prevent some future tragedy and educate an unsuspecting public.
My greater fear is that he will go to eBay next. It's more difficult to protest publicly there.