Honestly, it was a bit of luck. I was involved in a dog therapy program in the CT area, and the coordinator of the program happened to be a stylist for animal talent in NYC. She was lining up dogs for the Scholastic series, and remembered I had a Landseer. I submitted photos, and he was chosen. I don't know if he'll ever get another opportunity, but it was a lot of fun (probably more for me than Finn).My son just received this book for his birthday. We were very excited to see that he belongs to someone on newf net. How did you ever get involved with Scholastic?