I have the shampoo also. Used it today and I am extremely pleased with the results on both Scarlet and the new puppy. I was using Crown Royale from Biovite prior and really liked it, but this does dry quicker and the hair is softer and fuller. I use a washcloth when I bathe my dogs. I know this sounds weird, but it works. So I poured a little shampoo on the moistened cloth and applied it that way. It didn't take any more shampoo than I used to use, about 4 oz. It doesn't suds up but it definitely is enough to leave product on all o the hair. I put a small amount of the conditioner on the feathers, the pants, and the chest and then just used my hands to fun it through the underbelly and sides. I know you are probably thinking that the washrag Creates a bunch of tangles, but it does not and I think it helps to distribute the shampoo to the entire coat as well as create some friction if your dog is dirty. Just my two cents.